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#CTBChallenge

Reto paambtomaquetchallenge catalanfood

1. Get the Story Right

Pa Amb Tomàquet, a timeless tradition embodying Catalonia’s rich culinary heritage. This recipe’s roots lie in the ancient tradition of combining bread and oil, a culinary practice passed down from Catalonia’s Greek ancestors. Although tomatoes arrived in Europe in the 16th century, they were initially met with suspicion and took over 200 years to gain popularity as a food staple. The earliest documented instance of this recipe dates back to 1884, when rural households repurposed stale bread by rubbing it with tomatoes and generously dousing it with olive oil.

It conveys a sense of waste-conscious and of the very basics.

More than a simple recipe, culinary technique, or custom, the gesture of rubbing tomato on a piece of bread is a staple and sign of Catalan identity.

2. Master the Technique

Paso 1 reto paambtomaquetchallenge catalanfood

Begin by slicing thick loafs of bread

Paso 2 reto paambtomaquetchallenge catalanfood

Then halve rip tomatoes

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Rub the tomato halves across the bread until you feel peel’s texture

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Drizzle with olive oil

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Add a dash of salt (optional)

Pa Amb Tomàquet – Catalan Tomato Bread (CTB) – reflects Catalonia’s dedication to sustainability and simplicity. Its versatile character offers endless creative opportunities, pairing seamlessly with cold cuts, cheeses, anchovies, or savoring it alone.

Catalans showcase their culinary ingenuity by topping bread with almost anything, including diverse combinations like olive oil and sugar, wine and sugar, or even olive oil and chocolate, making it an ideal dish for any time of day.

3. Join the Challenge

Video tutorial reto paambtomaquetchallenge catalanfood

Put your culinary creativity to the test and participate in the #PaAmbTomaquetChallenge. Showcase your unique interpretation of Pa Amb Tomàquet by crafting a dish that reflects your personal style and spirit.

Terms and Conditions:

You have 2 weeks to post a video or picture after receiving the Challenge Box.

Share your creation on Instagram using the hashtags #PaAmbTomaquetChallenge #CTBChallenge #CatalanFoodUS and #CatalanFood.

Don’t forget to tag @catalanfoodus and to subscribe here.

Posts with over 100 likes will win a prize from Catalonia.

Let your imagination run wild and inspire others with your culinary artistry!

For any questions, feel free to contact us at hello@catalanfood.us

Put your culinary creativity to the test and participate in the #PaAmbTomaquetChallenge. Showcase your unique interpretation of Pa Amb Tomàquet by crafting a dish that reflects your personal style and spirit.

Terms and Conditions:

You have 2 weeks to post a video or picture after receiving the Challenge Box.

Share your creation on Instagram using the hashtags #PaAmbTomaquetChallenge #CTBChallenge #CatalanFoodUS and #CatalanFood.

Don’t forget to tag @catalanfoodus and to subscribe here.

Posts with over 100 likes will win a prize from Catalonia.

Let your imagination run wild and inspire others with your culinary artistry!

For any questions, feel free to contact us at hello@catalanfood.us

Logo catalonia where food is culture