Logo catalonia where food is culture

Manhattan, NYC - October 27, 2026

Catalan Holiday Market:
Food & Wine Edition

Elevate your holiday portfolio with exceptional Catalan products at this exclusive, trade-only showcase. Designed strictly for food and beverage professionals, this is a strategic opportunity to connect with key importers and secure standout offerings that redefine quality and drive your seasonal market positioning.

Catalan holiday market

Elevate your holiday portfolio with exceptional Catalan products at this exclusive, trade-only showcase. Designed strictly for food and beverage professionals, this is a strategic opportunity to connect with key importers and secure standout offerings that redefine quality and drive your seasonal market positioning.

The CHM Experience

An immersive commercial environment designed to facilitate high-level sourcing, strategic education, and industry connections.
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Product Discovery

Explore a curated showroom of premium food and beverage brands. Source high-margin items currently available in the U.S. to differentiate your seasonal catalog.

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Culinary Identity

Experience live demonstrations by leading chefs. Discover how Catalonia’s rich gastronomic heritage aligns with American consumer trends and drives premium market demand.

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Strategic Networking

Build high-value industry relationships.
Connect directly with specialized vendors and key F&B decision-makers in a dynamic business setting.

Exhibitors

A Curated Selection of Premium Catalan Wine & Fine Food Brands

Request your professional pass

This event is strictly trade-only and not open to the general public. Access is exclusively reserved for food and beverage professionals, including importers, distributors, specialty retailers, hotels & restaurants, chefs, sommeliers, wineries, and specialized media. Advance registration is mandatory and subject to professional credential verification.

Program

5:30 PM

Catalan Product Discovery & Welcome Reception

Access the exclusive exhibition showroom. Engage directly with premium Catalan food and beverage brands currently available in the U.S. market. Connect with key importers and source high-margin, authentic products guaranteed to differentiate your portfolio and elevate your holiday season offerings.

6:55 PM

Institutional Welcome

Official opening remarks by PRODECA leadership.

7:00 PM

Catalan Holiday Showcooking: Tradition & Technique

Two leading Catalan chefs unveil the execution behind one of Catalonia’s most iconic holiday recipes. Discover how this authentic culinary heritage connects with the American consumer palate to drive premium market positioning and consumer demand.

Ruben
Rubén García
Alba
Alba Sunyer

7:45 PM

Gastronomic Tasting

Exclusive degustation of the featured culinary creations, complemented by a live, technical Jamón carving station showcasing premium Catalan cured meats.

8:00 PM

B2B Strategic Networking

Maximize your industry connections. Engage directly with vendors, importers, and key decision-makers to finalize your portfolio selections in a dynamic commercial environment.

8:30 PM

Event Concludes

Access the exclusive exhibition showroom. Engage directly with premium Catalan food and beverage brands currently available in the U.S. market. Connect with key importers and source high-margin, authentic products guaranteed to differentiate your portfolio and elevate your holiday season offerings.

Official opening remarks by PRODECA leadership.

Two leading Catalan chefs unveil the execution behind one of Catalonia’s most iconic holiday recipes. Discover how this authentic culinary heritage connects with the American consumer palate to drive premium market positioning and consumer demand.

Exclusive degustation of the featured culinary creations, complemented by a live, technical Jamón carving station showcasing premium Catalan cured meats.

Maximize your industry connections. Engage directly with vendors, importers, and key decision-makers to finalize your portfolio selections in a dynamic commercial environment.

Ruben
Rubén García

Chef y Fundador

Alba
Alba Sunyer

Chef y autora

Event Details

Date: October, 27, 2026

Location: Midtown Loft Terrace
267 5th Ave, New York, NY 10016

Featured Chefs

Ruben

Rubén García | Chef & Founder

Former creative director for El Bulli and José Andrés, now helming D.C.’s acclaimed Casa Teresa.

Alba

Alba Sunyer | Chef & Author

Catalan culinary ambassador, author of The Catalan Table - endorsed by Ferran Adrià and José Andrés - and a leading expert teaching Catalan cuisine across America.

Request your professional pass

Key Headlines from 2025

Ico comillas arriba
Robin O'Connor, RKO Vine
The quality of the Catalan wines and food showcased was outstanding. Meeting the importers directly gave us exactly what we needed. Highly recommended for any buyer looking for authentic, premium products.
Ico comillas abajo

Catalan Food Christmas Tasting closes its third Edition in New York City.

Dec 9, 2025

Ico comillas arriba
Robin O'Connor, RKO Vine
The quality of the Catalan wines and food showcased was outstanding. Meeting the importers directly gave us exactly what we needed. Highly recommended for any buyer looking for authentic, premium products.
Ico comillas abajo

FAQs and Show Policies

To ensure a seamless and productive experience, please review the operational guidelines below. These protocols are strictly enforced to safeguard the security, quality, and commercial integrity of the showcase for all qualified attendees.

Registration is exclusively available for validated F&B industry professionals: importers, distributors, specialty retailers, hotel and restaurant purchasing decision-makers, chefs, sommeliers, winery representatives, and specialized media.

No. Access is complimentary for qualified industry professionals, subject to mandatory advance registration and approval by the organization.

No. To safeguard commercial integrity and ensure a high-level networking environment, on-site registrations will not be processed on the day of the event.

Every entry requires a nominal, individual, and previously approved registration. Access will not be granted to companions, personal guests, or profiles outside the industry.

No. Each registration must be linked to a unique email address for the attendee. The system will automatically block duplicate registrations under the same email and will not issue the mandatory access QR code required to pass the security checkpoint.

This event is strictly reserved for industry professionals. Security personnel will require documentary proof of active industry affiliation (e.g., physical business card, corporate credential, or a verifiable digital professional profile/portfolio) at the access point.

All attendees must be 21 years of age or older, without exception. Minors are strictly prohibited from entering the premises.

Access is contingent upon passing a dual security checkpoint and validating the registration QR code to issue the mandatory badge. Management reserves the right to deny entry to any individual displaying inappropriate attire, signs of intoxication, or disruptive behavior.

In compliance with security regulations and capacity optimization, suitcases, large backpacks, or wheeled luggage are not permitted.

Business or business casual attire is strictly required.

The accreditation system requires a unique, email address for each attendee. Generic shared corporate emails or registering multiple professionals under the same email address are not permitted. Credentials and access QR codes will be issued exclusively to the registered individual email.

By registering, you consent to the collection and processing of your professional data for accreditation, security vetting, and event
communications. Your professional information may be shared with event organizers and authorized exhibitors to facilitate strategic B2B networking.

This is a documented professional event. By attending, you grant the organizers the irrevocable right to capture and use your image, likeness, and voice in photography and video recordings for institutional reporting, digital media, and future promotional materials without compensation.